The Daileigh’s Ashleigh Hutchinson wants her readers to build their perfect closet. She aims to help women of all ages find or create a style they love. In particular, Ashleigh wants older women to feel confident in their own style. She wants to break the assumption that some trends are suited only to a particular age group. Ashleigh’s philosophy centers around the notion that “age is only a number.”
Ashleigh’s blog is full of advice for the regular woman to make better fashion choices, whether it’s “Dressing Better With the Clothes You Have” or starting a capsule wardrobe. Along with her blog posts, she has also published e-books and has even held online webinars to help people improve their fashion sense.
Ashleigh frequently posts “How To” articles, often adapted to target a particular segment of her audience. She has written posts that are aimed at women of varying ages:
- How to Wear Shorts in Your 40s
- How to Wear Shorts in Your 50s
- How to Wear Shorts in Your 60sBlog creator and editor Tala Samman defines fashion as “what others declare is in,” while style is more personal—“what you declare is in.” My Fash Diary is Tala’s personal style diary, often posting about the things that she loves, what she wears, the hottest trends in Dubai and in cities where she travels, and others.
Dubai-based Tala, who was born in Chicago and has Syrian roots, gives us a glimpse of the fashion and styles in the Middle East. Although the blog’s name implies a heavy leaning toward fashion, Tala also posts about beauty, food, and travel.
My Fash Diary has gained international recognition, receiving nominations for Marie Claire, Twitter, UK Blog, and Ahlan! Magazine’s Best at the Dubai awards. She was cited in 2011 as one of Dubai’s Hot 100, and has been recognized in prestigious publications like Grazia UK, Grazia Middle East, Harper’s Bazaar Arabia, and Marie Claire Middle East.